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For Google Ads

Find your worst Google Ads headlines.
Replace them in bulk.

Higher Quality Score. Lower CPCs. Higher CTR, CVR, and ROAS.

Get started

$100/mo · No contract · 10-minute setup

Built for Google Ads teams running Responsive Search Ads.

A new optimization layer opened up in 2025. Almost no one is using it.

In June 2025, Google released per-headline performance data inside Responsive Search Ads. For the first time, every one of the 15 headline slots in each RSA is individually measurable: clicks, conversions, CTR, CVR, ROAS, at the asset level rather than the ad level.

Almost no one acts on it. Not for lack of motivation. For lack of tooling. A typical mid-market account has thousands of headline slots across hundreds of ads. Auditing one at a time inside the Google Ads UI is infeasible at that volume, and the broader optimization platforms weren't built around this data.

Copy Refresh is.

How it works

1

Find your weakest headlines

Copy Refresh ranks every headline against the other headlines in the same ad. One-click chips surface the bottom 10% by CTR, CVR, or ROAS. Add filter stacks any column you want: CPC, CPA, conversions, value per conversion, and more.

Copy Refresh Balance Sheet with Low CTR filter active, surfacing the worst-performing RSA headlines for replacement
Replace strategy modal showing three options: top performing headlines, top performing keywords, and AI variants
2

Replace, three ways. Or delete.

Delete what isn't working. Or replace, from three sources:

  • Top performing headlines: top-ranked headlines from elsewhere in your own account, matched by meaning so suggestions stay on-topic with the ad they're going into.
  • Top performing keywords: top-ranked keywords from this headline's own ad group.
  • AI variants: fresh angles on the same core message, generated from your existing ad copy.
3

Approve every change. Apply in bulk.

Review every old → new swap before anything touches Google Ads. Edit a candidate inline. Skip what you don't like. Apply to as many headlines as you want in one click.

Every batch is auto-labeled with the date so you can find today's changes in the Google Ads UI later, or filter your next sweep around them.

Dual-panel approval grid showing old headlines on the left, AI-generated keyword candidates with checkboxes on the right, and a mix of selected and unselected variants

One plan. $100 a month.

$100 /month

  • Audit every RSA in your account, as often as you want
  • All linked accounts under one MCC, one subscription
  • Delete weak headlines outright, or replace them three ways
  • Replacement candidates from your top performers, top keywords, or AI variants
  • Batch apply with approval
  • Full change history with old to new diffs

* Some services are usage-based. Most accounts don't come close to their monthly allowance. Top up as much as you want when you exceed it; any unused top-up rolls over to next month.

Get started

$100/mo · No contract · 10-minute setup

Before you sign up

Optimize your Google Search Ads.

$100/mo · No contract · 10-minute setup

Get started